Brand/ Client FAQs

Frequently Asked Questions

  • the Fstate is a premier platform and agency dedicated to representing a curated roster of visionary fashion creatives including male models across commercial, editorial, runway, and digital campaigns, innovative designers, expert wardrobe stylists, exceptional fashion photographers, and influential creative directors. We pride ourselves on nurturing talent with diverse appeal and a strong work ethic.

  • We build brands that create culture—not just follow it. From full-scale PR campaigns and content production to creative direction and talent partnerships, The Fstate merges storytelling with strategy to make sure your brand doesn’t just show up—it dominates. We specialize in fashion, entertainment, and lifestyle sectors with a global lens and a pulse on what's next.

  • We partner with visionary brands—startups, established labels, and legacy disruptors—who are ready to be bold, inclusive, and unforgettable. If your goal is to elevate cultural impact, amplify visibility, and work with talent that sets trends, you’re in the right place.

  • We operate from our headquarters in Texas. Our network allows us to serve markets of Dallas, New York, Los Angeles and surrounding areas.

  • Yes, but we’re selective. We accept one-off projects that are aligned with our values, creative edge, and long-term impact. Whether it’s a campaign launch, editorial shoot, influencer activation, or cultural event, we’ll review your proposal and see if the fit is mutual.

  • Absolutely. We represent a curated roster of visionary creatives—models, photographers, stylists, and directors—who bring unique voices to every collaboration. Need talent for your next campaign or event? We’ll handle the casting, contracts, and creative alignment from start to finish.

  • Simple:

    1. Discovery Call – We align on your goals, budget, and creative vision.

    2. Proposal + Strategy – You get a custom roadmap with deliverables, talent, timelines, and KPIs.

    3. Execution + Launch – Our team produces, promotes, and positions your brand with maximum impact.

    4. Results + Reporting – We track reach, engagement, and conversion metrics with full transparency.

  • Our rates are tailored to the scope and impact of each project. We offer tiered service packages, flat-rate campaigns, and custom proposals. Serious about working together? Let’s talk numbers during your discovery session.

  • Yes. We’re open to brand partnerships for our runway shows, editorial experiences, creative expeditions, and cultural panels. If you want your brand at the forefront of fashion and culture, let’s collaborate on something iconic.

  • We do. Whether it’s as a white-label creative partner, talent liaison, or brand consultant, we play well with other powerhouses—if the vision is right.

  • Reach out via our contact form include a brief on your project, your goals, and any deadlines. A member of our team will follow up to schedule your discovery call.

  • We don’t just make noise—we make statements. We bring vision, diversity, strategy, and edge to every project. We believe in creative freedom, cultural responsibility, and results that speak louder than buzzwords.

Talent FAQs

Frequently Asked Questions

  • the Fstate is a premier platform and agency dedicated to representing a curated roster of visionary fashion creatives including male models across commercial, editorial, runway, and digital campaigns, innovative designers, expert wardrobe stylists, exceptional fashion photographers, and influential creative directors. We pride ourselves on nurturing talent with diverse appeal and a strong work ethic.

  • A mother agent—often called a "mother agency"—is the primary agency that signs a talent early in their career. They nurture and develop the talent’s portfolio, skills, and brand identity. Once the talent has gained experience and built a strong portfolio, the mother agency leverages its industry relationships to submit the talent to agencies in key markets. The mother agency acts as both a mentor and gatekeeper, guiding the talent’s career while protecting their interests as they navigate the competitive world of fashion.

  • We build brands that create culture—not just follow it. From full-scale PR campaigns and content production to creative direction and talent partnerships, The Fstate merges storytelling with strategy to make sure your brand doesn’t just show up—it dominates. We specialize in fashion, entertainment, and lifestyle sectors with a global lens and a pulse on what's next.

    🧱 FOUNDATION-BUILDING SERVICES

    1. Scouting & Development

    • Discover and onboard new talent with potential

    • Curate the model’s image, brand direction, and market positioning

    📸 PORTFOLIO STRATEGY

    2. Test Shoots & Portfolio Curation

    • Arrange strategic test shoots with top-tier photographers

    • Guide the talent on what to shoot (editorial, eComm, digitals)

    • Manage the quality and relevance of the portfolio/tear sheets

    🗂️ Brand Building & Marketing

    3. Model Branding & Visibility

    • Build the talent’s personal brand for agencies and clients

    • Oversee digitals, comp cards, press features, and web presence

    • Support Instagram/social media strategy with agency-level polish

    🌎 Agency Placement & Market Strategy

    4. Sub-Agency Placement

    • Pitch the talent to top agencies.

    • Negotiate subagency deals and manage all placements

    • Monitor career growth across regions (editorial, runway, commercial)

    📞 Business Representation

    5. Contract Negotiation & Booking Support

    • Review and negotiate contracts from clients and subagencies

    • Manage rate cards, usage rights, exclusivity terms

    • Assist with booking logistics (travel, payment, communication)

    🧾 Model Advocacy & Protection

    6. Career Management & Legal Oversight

    • Protect the talent’s rights and ensure safe working conditions

    • Intervene on late payments, misuse of images, or contract breaches

    • Educate the talent on red flags and industry ethics

    💡 Ongoing Mentorship

    7. Strategic Career Planning

    • Help talent pivot between markets (e.g., fashion → commercial)

    • Guide transitions into acting, influencing, or brand building

    • Provide long-term mentorship beyond just bookings

    The most successful Mother Agencies don’t chase short-term commissions—they build sustainable, multi-market careers.

  • Talent earns money by booking jobs—such as fashion shows, photo shoots, commercials, and brand campaigns—and receiving a fee for their time and usage rights. Here’s a quick breakdown:

    1. Day Rate or Session Fee

      • Talent are paid a set amount for each day (or half-day) they work, whether it’s for a runway show, editorial shoot, or commercial production.

    2. Usage or Licensing Fees

      • Beyond the day rate, brands may pay additional fees based on how and where the final images or videos are used (e.g., print ads, billboards, digital campaigns). The broader the usage, the higher the fee.

    3. Residuals (for Commercial Work)

      • In some markets, especially television commercials, models can earn residual payments each time the ad airs or renews.

    4. Royalties (for Product Collaborations)

      • If a talent partners with a brand to create or promote a product line, they may receive a percentage of sales, known as royalties.

    5. Agency Commissions

      • Agencies typically take a percentage (often 10–20%) from each job as their commission. They also deduct expenses like portfolio updates or comp cards if those costs are advanced by the agency.

    6. Long-Term Contracts & Endorsements

      • Top-tier talent may secure brand ambassadorships or endorsement deals, earning lump-sum payments or annual retainers for exclusive rights to their image.

  • Click Here. Our agency meticulously reviews each submission. If we identify promising talent, we'll be in touch within 2–4 weeks.

  • Traditional runway modeling typically favors taller models. Generally, male models with a minimum height of 6’0” are considered, for commercial, lifestyle, runway and print projects.

  • No. You may have a friend or family member take snapshots of you to showcase your potential.

  • Our agency connects you with high-fashion, commercial, print, digital, and runway gigs. We also offer career development support, training workshops, and networking events to help you thrive in the industry.

  • We operate from our headquarters in Texas. Our network allows us to serve markets of Dallas, New York, Los Angeles and surrounding areas.


  • For portfolio updates or any inquiries, please use our contact form on the website or direct message us directly at www.instagram.com/thefstate We’re here to help!

    If you have any other questions, feel free to reach out. We’re excited to help you take the next step in your fashion career!