Publicity and Brand Elevation Packages
Transforming Fashion Brands Into Cultural Powerhouses.
“We partner with brands, founders and creatives ready to scale visibility, authority, and influence.”
Rebels rise. Creators disrupt. Citizens are made.
the Fstate
WHERE FASHION MEETS
POWER, PURPOSE & PRESS
THE FSTATE PR RETAINER SUITE
Public Relations for Visionaries, Creators & Cultural Icons
WHERE FASHION MEETS
CULTURE
THE FSTATE is a fashion PR and creative talent management agency dedicated to transforming Brands, Agencies, designers, Models and Creatives into cultural powerhouses. Through editorial-level storytelling, press visibility, and brand positioning, we create narratives that resonate across fashion, culture, and media.
Ezra Jones – Creative Executive Officer
With over two decades of experience in fashion, creative direction, and global brand leadership.
WE DON’T JUST TELL YOUR STORY.
WE MAKE IT UNMISSABLE.
The Fstate exists at the intersection of culture, rebellion, and credibility. We’re not your traditional PR agency - we’re storytellers, disruptors and architects of cultural moments.
BORN FROM THE STREETS, BUILT FOR THE SPOTLIGHT.
We understand emerging creators and established icons alike.
FASHION-FIRST, CULTURE-OBSESSED.
Our roots in fashion give us unmatched access to editorial, influencer and media networks.
Aligned partnerships and relationship building with decision makers and execs
Secured editorials in national and international publications
Created PR opportunities for brands, models, designers and cultural disruptors
Increased growth in visibility and recognition
VISIBILITY CREATES LEGACY
Media Credibility:
Press features amplify trust and marketability.
Cultural Relevance:
Align your brand with global conversations.
Audience Trust:
Coverage transforms followers into loyal customers.
WHAT EDITORS & PRODUCERS EXPECT
BRAND FOUNDATION: Compelling Bios & Values
VISUAL ASSETS: Editorial photography & campaign images
MEDIA KIT:
ONE-SHEET: a single-page document that gives a clear visually polished overview of a brand, service, product or project designed to sell or pitch quickly.
LOOKBOOK: a curated visual presentation that showcases a brand’s clothing, products, or creative concept through styled photography
PRESS RELEASE: an official written statement sent to media outlets to announce something newsworthy - such as a product launch, event, partnership, or achievement.
DIGITAL PRESENCE: Website + active social handles
PUBLICITY ANGLES: Timely hooks & target audience alignment
LOGISTICS: Collateral, events, and availability
BUSINESS READINESS: Clear goals & PR budget
The Fstate consolidates these essentials into one seamless media hub for maximum impact.
BUILT FOR REBLES, VISIONARIES & CULTURAL ICONS.
Whether you’re launching your first collection or commanding global runways, we meet you where you are - and elevate you where you deserve to be.
1
Emerging Creators
Breaking into the industry, building credibility, ready to be seen and taken seriously
2
Growth-Stage Brands
Scaling visibility, expanding voice, dominating cultural conversations
3
Industry Leaders
Global press, fashion week dominance, legacy storytelling
MORE THAN PR A CULTURAL AMPLIFICATION ENGINE.
At The Fstate, we don’t just manage publicity — we engineer cultural impact.
We turn your brand into a headline, a conversation, and a movement.
🔺 MEDIA DOMINATION
Proactive pitching to curated editors, journalists, and tastemakers who actually move the industry.
🔺 PRESS MATERIALS THAT POP
Releases, media kits, and alerts designed to get opened, read, and published — not ignored.
🔺 STRATEGIC STORYTELLING
Monthly or bi-weekly sessions to align your PR with your evolving brand narrative and mission.
🔺 CONTENT CREATION
Editorial-grade captions, features, and brand pieces crafted for amplification, not algorithms.
🔺 MONITORING + REPORTING
reporting of placements, mentions, and ROI — see the cultural and financial return of your press in motion.
🔺 PRESS OFFICE EXCELLENCE
We handle inbound inquiries and manage media relations so your brand voice always stays sharp and professional.
🔥 ADD-ON POWER MOVES
Runway / Event Press Management
Influencer Partnerships & Campaign Seeding
Editorial Features in The Fstate Magazine
Press Lookbook Development
Seasonal Digital Press Kit Design
🔥 READY TO OWN THE CONVERSATION?
Your story deserves more than silence — it deserves to be seen, shared, and celebrated.
At The Fstate, we turn ideas into influence, building cultural credibility through precision PR, bold strategy, and unstoppable storytelling.
💼 HOW TO START
1. BOOK A STRATEGY CALL – Let’s architect your media domination plan.
2. CHOOSE YOUR TIER – Start with Culture, scale to Citizen.
3. GET YOUR CUSTOM PROPOSAL – Tailored PR built around your brand’s DNA, vision, and goals.
✨ Visibility isn’t luck — it’s strategy.
Let’s make the world echo your name.
📧 Fashion@thefstate.com
🌐 thefstate.com
The Fstate — Where Fashion Meets Power, Purpose & Press.
THREE TIERS. ONE MISSION: MAKE YOU UNMISSABLE.
Whether you’re launching your first collection or commanding global runways, we meet you where you are - and elevate you where you deserve to be.
TIER I – FOUNDATION PR
• 1–2 pitches
• Standard media kit creation
• 1 press release draft
• Step-by-step strategy plan
• Basic press support
• Brand & founder narrative
• Press-ready asset audit
Payment Disclaimer: All services under this agreement are billed on a monthly basis. Payments are due in full each month on the agreed billing date. Late or missed payments may result in suspension of services until the account is brought current.
TIER II – GROWTH PR
• 3–5 pitches
• Branded media kit creation
• 2 press release drafts
• (2) 60-min monthly strategy sessions
• Dedicated press support
• Brand & founder narrative
• Intros to brand-aligned culture influencers and decision makers
• Culture influencer coordination
• Active pitching to culture influencers
• Campaign planning
• Press-ready asset audit
Payment Disclaimer: All services under this agreement are billed on a monthly basis. Payments are due in full each month on the agreed billing date. Late or missed payments may result in suspension of services until the account is brought current.
TIER III – PREMIUM PR
• Unlimited pitch angles
• Branded media kit creation
• 4 press release drafts
• 4 (60-min monthly strategy sessions)
• Dedicated press support
• Brand & founder narrative
• Intros to brand-aligned culture influencers and decision makers
• Culture influencer coordination
• Celebrity stylist pull coordination
• Event/activation coordination
• Feature-length placement strategy
• Long-form feature story pitching
• Fashion week access
Payment Disclaimer: All services under this agreement are billed on a monthly basis. Payments are due in full each month on the agreed billing date. Late or missed payments may result in suspension of services until the account is brought current.
WHY BRANDS CHOOSE THE FSTATE
High Quality Standards
Editorial-level visuals and positioning
Cultural Access
Relationships with editors, stylists, models, agencies & creatives
Speed & Clarity
Assets delivered in press-ready format
Founder-Led Vision
Direct access to Executive expertise
