CULTURAL
FASHION PR
We don't chase attention. We build belief. Strategic PR for fashion and beauty brands ready to lead culture.
For Brands
the Fstate
WHERE FASHION MEETS
PURPOSE, POWER & PRESS
THE FSTATE PR RETAINER SUITE
Public Relations for Visionaries, Creators & Cultural Icons
What We Do
OUR SERVICES
Full-service fashion PR designed to turn visibility into influence across New York, Los Angeles, and Dallas.
Media Relations
Strategic outreach to editors, journalists, and publications that matter to your audience.
Brand Narrative
Clear storytelling that builds authority and makes your brand unforgettable.
Editorial Placements
Feature coverage in fashion, beauty, and lifestyle publications.
Brand Launches
Turn introductions into moments. First impressions that create lasting momentum
Influencer Strategy
Authentic partnerships with creators who align with your values and vision.
Event Publicity
Launch events, fashion shows, and activations that generate real buzz.
Our Process
THE FSTATE METHOD
A clear, proven system for building brand authority through strategic PR.
01 Discovery
We learn your brand, your goals, and what makes you different
05 Measurement
Track results, refine approach, and build on momentum every month.
02 Strategy
Custom PR roadmap with clear milestones, media targets, and messaging.
03 Execution
Pitching, placements, and relationship building with top-tier media.
04 Amplification
Maximize coverage impact through social, partnerships, and content.
Results
PROVEN TRACK RECORD
Real brands. Real placements. Real growth.
See our press features and client results in the Authority section.
WHAT WE’VE DONE
Built strong relationships with industry leaders
Secured press in national and international publications
Created PR opportunities for brands, designers, models and cultural creators
Helped clients grow visibility, recognition, and trust
Common Questions
FREQUENTLY ASKED QUESTIONS
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A fashion publicist builds relationships with media and tells your brand story to the right people. We secure editorial coverage, manage launches, coordinate events, and position your brand as an authority in fashion and culture. Think of us as your bridge to the press.
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Investment typically ranges from $5,000 to $50,000+ per month depending on scope, markets, and goals. We work with emerging brands through established labels. Every strategy is custom. Contact us for a tailored proposal.
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Real momentum builds over 3-6 months. Month one is foundation: strategy, pitching, and relationship building. Months 2-3 bring initial placements. Months 4-6 create sustained visibility. PR is a long game, not a quick fix.
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Marketing is paid. PR is earned. Marketing buys attention through ads. PR builds credibility through editorial coverage, media relationships, and authentic storytelling. You control marketing. Media controls PR placement—which is why it matters more.
PRESS READINESS (WHAT YOU NEED BEFORE PRESS)
Publicity only works if your brand is ready.
We make sure it is.
🔺 Brand Story
Clear bio, message, and values.
🔺 Photos & Visuals
Editorial -quality images that look good in magazines
🔺 Media Kit
Everything an editor needs in one place.
🔺 One-Sheet
A simple page that explains your brand fast.
🔺 Lookbook
Photos that show your style products or vision.
🔺 Press Release
Official announcements for launches, events and milestones.
🔺 Online Presence
A website and social pages that look real and active.
🔺 Story Angles
Reasons the media should care right now.
🔺 Logistics
Assets, timing and availability handled.
🔺 Business Clarity
Clear goals and a real PR budget.
🔥 ADD-ON POWER MOVES
Runway / Event Press Management
Partnerships & Campaign Seeding
Editorial Features in The Fstate Magazine
Lookbook Development
Seasonal Digital Press Kit Design
READY TO BUILD BELIEF?
Let's talk about your brand, your goals, and how PR can help you lead culture.
1
Emerging Creators
Breaking into the industry, building credibility, ready to be seen and taken seriously
2
Growth-Stage Brands
Scaling visibility, expanding voice, dominating cultural conversations
3
Industry Leaders
Global press, fashion week dominance, legacy storytelling
THREE TIERS. ONE MISSION: MAKE YOU UNMISSABLE.
Whether you’re launching your first collection or commanding global runways, we meet you where you are - and elevate you where you deserve to be.